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Scream Truck, powered by Implse, is revolutionizing food delivery by generating demand, creating an exceptional experience, and giving our customers something to look forward to. Think Doordash or Uber Eats for food trucks!
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Dylan Dryer profiled SCREAM TRUCK on NBC's TODAY SHOW
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What is Scream Truck?
Scream Truck is an on-demand, experiential ice cream truck created by Eric Murphy, a serial entrepreneur (and ice cream fanatic) with a background in entertainment, events, and technology. After experiencing one too many old school, dirty, neighborhood ice cream trucks, Eric's goal was to build a brand that prioritizes quality, customer experience, and innovation.
What is Implse?
Implse is the proprietary software platform that generates demand (an impulse buy), creates efficiency, and manages the customer experience. From executing daily reserved routes to booking private and 'pop-up' events, Implse is the most important piece of the business, and will pave the way to support other food concepts.
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Don't see your desired territory? Drop us a line! We're open to discussing.
Charlotte, NC
Raleigh Durham, NC
Nashville, TN
Atlanta, GA
DC/Baltimore Metro
Charleston, SC
Orlando, FL
Jacksonville, FL
Palm Beach County, FL
Fort Lauderdale, FL
Tampa Metro, FL
Southwest Florida
Long Island, NY
Westchester County, NY
Staten Island, NY
South Jersey, NJ
Philadelphia Suburbs, PA
Dallas/Ft. Worth Metro, TX
Austin, TX
San Antonio, TX
Houston Metro, TX
Albuquerque, NM
Scottsdale/Phoenix, AZ
Tuscon, AZ
Denver, CO
Colorado Springs, CO
Orange County, CA
San Fernando Valley, CA
Sacramento, CA
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Implse is our enterprise-level, proprietary software platform that acts as the foundation of the business.
We intentionally use text messaging as the primary access point for customers. Why? It's the most ubiquitous form of communication. No need to download an app! Just sign up with a phone number and start getting Scream Truck!
Impulse buying is a tried and true strategy. Think about the checkout lanes at a supermarket. Tempting, right? Every time we text a customer, they are being offered something that's hard to resist!
A single letter reply is all it takes to reserve a stop. Ordering is simple. Trucks are equipped with a dedicated iOS app that allows for auto-optimized routes, navigation, easy customer communication, and AI customer service.
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Scream Truck's holiday menu is a huge hit every year!
The majority of neighborhood ice cream trucks are serving pre-packaged, chemical filled "frozen desserts." It's not even ice cream.
Scream Truck serves premium soft serve ice cream along with name brand favorite toppings (Oreo, Snickers, Kit Kat, Reese's, etc.), Ghirardelli sauces, artisan waffle cones from The Konery in Brooklyn, non-dairy/vegan ice cream from FoMu in Boston, all natural fresh fruit bars from The Hyppo in St. Augustine, and cookies, brownies, and specialty items from local bakeries.
Scream Truck is always searching for local bakers, "buzzy" chefs, and unique desserts to create limited edition sundaes, shakes, and cones on our menu. The idea is to always have a reason to get Scream Truck again!
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This is our experiential delivery service that sustains the business year-round and creates more predictable revenue. Everyone always pre-orders and pre-pays for reserved routes.
90% of private events are booked on-line without having to waste time going back and forth with a customer via phone or email.
Pop-ups are pre-planned, "pay-per-person" requests for offices, block parties, sporting events, festivals, and more. Occasionally, an impromptu pop-up is also worthwhile.
Corporate events can be a significant revenue driver, especially for multi-truck owners. These events require more upfront coordination, but generally a higher margin.
Scream Truck has multiple revenue streams, all with significant growth potential based on franchisees being tuned into local opportunities.
Nothing is as important or impactful as our ability to use Scream Truck as an experience that extends beyond ice cream. Make no mistake, this is not easy. But it is one of our key differentiators that will create recurring buzz and revenue opportunities. Some of our current promotions and experiences:
Santa Socials - We deliver Santa to you on a Scream Truck! This is becoming a new holiday tradition for our customers (and we're freeing Santa from the malls!). The experience includes holiday music, festive screens, and our popular holiday menu and screamy hot chocolate!
Spooky Scream Truck - A audio/visual Halloween experience during our reserved routes served up with limited edition spooky sundaes.
Free Scream for Spring - We spend the first day of Spring giving away ice cream in the communities we serve.
Free Scream for Mom - Moms are the lifeblood of Scream Truck. We pay homage to moms on Mother's Day with some free scream!
Truck Giveaways - Customer get the chance to win the truck for New Year's Eve or during their Super Bowl party!
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Start with 1 truck, you're the full-time operator (working with a "co-op")
Work out of your home or find a location to park, plug, and service your truck (restaurant, catering facility, shared warehouse space)
Optional: Expand to 3-5 trucks, working out of a dedicated warehouse space
Start with 2 trucks in a shared or dedicated warehouse space
Hire operators and "co-ops" to operate the trucks + a manager to handle product and logistics
Expand to 10+ trucks over the course of 18-24 months
1 dedicated truck operating in a set territory
Manage all aspects of operating the truck like it's your own business (but without the upfront cost and risk)
Base salary plus tips, event sales commissions, and rev sharing
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$300K
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$35K
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$302K-$1.2MM
1
Connect with our franchise development team to explore our brand. This introductory call is an opportunity to understand your goals and see how our brands align with your aspirations.
2
We’ll guide you through the FDD, crafting a clear roadmap to bring your franchise vision to life. This will also give you the opportunity to go deep into the details of owning a franchise business.
3
Investigate available options and territories, and speak with other franchisees to gain insights. Research licensing requirements in your desired territory and decide on a launch location.
4
Meet with our executive team to strategize and finalize details, ensuring a perfect fit! This is the last step in understanding how the business operates and the challenges you will face.
5
Complete and sign all necessary legal agreements. Set up your operating structure and work with our franchise development team to set a timeline for your truck launch.
6
Get onboarded, trained, and launch your franchise! We will be by your side every step of the way. Your success is our success!
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